Breastfeeding Matters Saskatoon

Baby Friendly Initiative

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What is the Baby-Friendly Initiative?

The Baby-Friendly Initiative (BFI) is an internationally recognized system of measuring and maintaining breastfeeding support in hospitals and community health facilities. Created by Unicef and the World Health Organization in 1991, the BFI outlines ten evidenced-based steps for hospitals and community health centres to optimally support maternal-child health for all mothers and babies . The Breastfeeding Committee for Canada (BCC) is our national authority for supporting breastfeeding families, and for a facility to achieve the Baby Friendly Designation from the BCC, it must have a breastfeeding policy, support consistent breastfeeding education for all staff, go through a rigorous assessment process, and plan to maintain all ten steps as outlined by the BFI.

Baby-Friendly Designation benefits mothers, babies, families, healthcare workers, facilities and the community at large. In Baby-Friendly facilities, families can expect consistent information and support based on evidence-based research and best practice. Health professionals are empowered with the knowledge and skills necessary to support mothers to continue their chosen method of feeding for as long as they wish.

The Baby Friendly Initiative was also designed in accordance with the International Code of Marketing of Breastmilk Substitutes.

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